SMS marketing, or text message marketing, is a type of marketing that businesses use to send customers updates, promotions, and other important information via text messages. SMS marketing has a few advantages over other forms of traditional marketing, including higher open rates, higher response rates, and speed.
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You can send any type of message you want. Many businesses use their SMS marketing campaign as a way to send exclusive offers and deals to their customers. You can also:
When email marketing debuted, it was not long before spam became so excessive that filters became the norm. Now, only one percent of text messages are seen as spam. Plus, 70 percent of consumers surveyed believe that brands should text them more often. Consumers want to receive messages from their favorite companies and are more than willing to sign up.
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The ideal frequency for texting varies based on the audience and the business. In general, the preferred number of texts is two to five per month.
Text messages should be no longer than 160 characters. Although some newer smartphones appear to send messages that are a lot longer than that, that is not exactly the case. They still send the message, but broken up into 160 character segments. Keep it short and simple!
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